The cereal was described on the front of the box to be a "cocoa cereal with marshmallow bits." The back of the box included a maze game and encouraged consumers to "Play 'The Polar Express Train Adventure' on Postopia.com with Code Inside." The cereal itself included brown cocoa-flavored pieces in the shape of snowflakes and marshmallows in the shapes of bells, trains, mountains, white snowflakes, reindeer.
|Toy Trains||Bachmann • Brio • Lionel|
|Board Games||The Polar Express Game • Matching Game • Train-Opoly|
|Books||The Polar Express • A Guide for Using The Polar Express in the Classroom • The Art of the Polar Express • The Gift of Christmas • All Aboard the Polar Express • The Journey Begins • The Magic Journey • Trip to the North Pole • Keepsake Memory Book|
|Albums||Original Motion Picture Soundtrack • Original Motion Picture Score|
|Other||Cereal • Video Game|